G.F. Smith Showroom
d-raw’s design for the iconic paper brands London showroom is housed across two floors in an elegant dark-grey building just off Oxford Street, the striking multipurpose show space provides a space to meet G . F Smith Paper Consultants, act as an event and exhibition venue, and offer an immersive insight into the company’s remarkable products and history. At the heart of Show Space, the 14-metre Collection Wall presents every paper G . F Smith has created or discovered, spanning every shade in the iconic Colorplan range to the most precious, technologically advanced and unique papers from around the world – sourced everywhere from the Lake District to Japan.
Downstairs, the White Space gallery presents a shifting series of exhibitions, ranging from creative takeovers from partner brands and designers to illuminating insights into art and science of papermaking. At launch, the gallery hosts an installation entitled ‘Tidal’, the ocean-themed G . F Smith contribution to Kyoorius Designyatra festival, held in the pink city of Jaipur in September, to mark the launch of Colorplan in India.
Designed in collaboration with branding partners Made Thought.