A bespoke, fashion-focused restaurant concept for heritage
British department store Fenwick’s’ 2010 re-design
To create an all-day ‘meet, network and play’ restaurant concept for the main fashion floor able to promote Fenwick’s status as one of London’s most longstanding ‘boutique’ retail destinations and reintroduce the brand to a legion of fashion media professionals based in Mayfair.
In partnership with hospitality consultancy A Private View, founded by Evening Standard restaurant critic Fay Maschler and journalist & broadcaster Simon Davis, we devised a second-floor all-day (breakfast, brunch, lunch, afternoon tea, cocktails and canapés) restaurant concept overlooking London’s prestigious Brook Street. Conceived as a space to meet, network and relax the design included a daytime restaurant, informal café and a huge central sculptural cocktail bar.