To revitalise and resurface the historic (1930s) pub and its rich slice of subcultural history for modern audiences, while creating a destination considered the seafront gatehouse to the newly regenerated Dreamland amusement park.
In restoring and reworking the Grade II listed venue we were sure to invest the design with artful distress and artisanal charm, reflective of both the amusement park’s original Victorian-era prowess and its important status as a key meeting point for two of Britain’s most famous warring youth subcultures: the mods and the rockers. We did so via the introduction of slick monochrome floor tiling, exposed brick walls, reclaimed ceiling beams, brassy pendant lamps issuing soft ‘ships’ lighting, and a wraparound wooden bar conceived to resurrect that unique British institution itself: the pub.