To create an imaginative, multipurpose debut brand space spotlighting G.F. Smith’s standout focus on quality, innovation and creative ingenuity that would be equally appealing to students as professionals.
We conceived of the new two storey brand space as the next phase for a business building on a remarkable 131 years of industry expertise. In addition to showcasing the brand’s paper collections, framing and binding services the space was constructed to a house a constantly changing backdrop of paper-centric displays and exhibitions. We also included a window space - shifting the language of the brand from corporate supplier to fan-focused retailer - and included an events and exhibition space for G.F. Smith and its collaborators to provide inspiration for/commentary on the creative industry at-large.