Location: Eastcastle Street, Fitzrovia, London, W1W 8DH
Size: 4,000 sq.ft.

The Mission:

To create an imaginative, multipurpose debut brand space spotlighting G.F. Smith’s standout focus on quality, innovation and creative ingenuity that would be equally appealing to students as professionals.

Our Response:

We conceived of the new two storey brand space as the next phase for a business building on a remarkable 131 years of industry expertise. In addition to showcasing the brand’s paper collections, framing and binding services the space was constructed to a house a constantly changing backdrop of paper-centric displays and exhibitions. We also included a window space - shifting the language of the brand from corporate supplier to fan-focused retailer - and included an events and exhibition space for G.F. Smith and its collaborators to provide inspiration for/commentary on the creative industry at-large.