A modern showroom, home-from-home HQ and brand experience hub in the heart
of London for acclaimed English vineyard
Sakville Street, Mayfair, London
Translate the charm, skill and craftsmanship inherent to the brand’s countryside operation into a space primed for connecting with clients, consumers and collaborators in the heart of London.
We designed an intimate yet versatile space encompassing a showroom, brand experience hub and workspace for the Nyetimber team, when working away from their West Sussex home. Aligning Nyetimber to a culture of connoisseurship we assisted in the sourcing of a location just beyond Savile Row, the bastion of fine British tailoring, and creating a space as conducive to research, discussion and entertainment as to board meetings. Key design details included sweeping galvanised steel floors; a concealed, touch-sensitive sound and lighting system featuring a live digital feed streaming soothing views of the vineyard directly into the heart of the showroom; bespoke furniture handcrafted from Sussex Oak (sourced from the woodland surrounding Nyetimber’s manor house); and, as a more subliminal aesthetic reference, tables proportioned to echo the of the dimensions of planted vines.