A modern showroom, home-from-home HQ and brand experience hub in the heart
of London for acclaimed English vineyard
Translate the charm, skill and craftsmanship inherent to the brand’s countryside operation into a space primed for connecting with clients, consumers and collaborators in the heart of London.
We designed an intimate yet versatile space encompassing a showroom, brand experience hub and workspace for the Nyetimber team, when working away from their West Sussex home. Aligning Nyetimber to a culture of connoisseurship we assisted in the sourcing of a location just beyond Savile Row, the bastion of fine British tailoring, and creating a space as conducive to research, discussion and entertainment as to board meetings. Key design details included sweeping galvanised steel floors; a concealed, touch-sensitive sound and lighting system featuring a live digital feed streaming soothing views of the vineyard directly into the heart of the showroom; bespoke furniture handcrafted from Sussex Oak (sourced from the woodland surrounding Nyetimber’s manor house); and, as a more subliminal aesthetic reference, tables proportioned to echo the of the dimensions of planted vines.